57357 is the biggest hospital in the middle east specialized in pediatrics oncology. 57357 hospital treats nearly half of all pediatric cancer cases in Egypt. Twenty years ago LE 8 Million was raised in seed money from pledges of prominent businessmen and citizens to start the project. The hospital was built by donation, and since 7-7-2007 it has opened its doors for all children with cancer regardless of creed, race or ability to pay and so the process began.

Armed with our creative ideas, accurate media and social media strategies.
Together we (NSM+ & 57357 hospital team) managed to invade new social media areas, overcame many obstacles and succeeded in providing the support and donations that our children needed.