How to Establish Your Brand ‘Voice’ on Social Media
Building and maintaining an authentic brand voice is key for businesses on social media. We break down some ways you can achieve this.
- Imagine your brand as a real person
Create in your imagination a virtual character for your brand and predict if it was a human, who would it be? Is it male or female? How old is him/her? Is she a mother and housewife? what does she look like and so on
- Find your adjectives
Dig into the character and anticipate their characteristics, through which you can anticipate the way they speak.
- Write like HE/SHE talks
That is, move away from difficult terms and talk as if you are this person so that the audience feels that you are one of them and not a robot trying to sell something. Avoiding jargon forces you to be and sound real.
- Be consistent across social channels
All your team should work on all channels with the same tone of voice, to make sure all fans and followers are getting the same message across all brand communication.
By following all the above, you would be taking the first steps as a professional brand to express yourself properly. What do you think, did these points help you? Contact us today to start your journey in building your business.
