57357
Case Study 2
Overview
Compassionate care…extraordinary nursing and dedication beyond measure are all gathered in one beautiful place to give our children the care they deserve.
This place is called the Children’s Cancer Hospital Egypt 57357(CCHE) widely known as Hospital 57357 is a unique healthcare institution and an ultimate example of what can be achieved when people work together for a common goal. The people of Egypt and friends from all over the world and most particularly in the Arab World have contributed generously to the establishment of the hospital which has been completely built by donations. Egyptians from all walks of life rallied around the setting up of a state-of-the-art pediatric oncology hospital to achieve the dream of a better tomorrow for their children with cancer.
Client
57357
Initially, since the inception of the 57357 Project, the focus was on how to provide the best comprehensive quality care and an opportunity for cure. Hence, the Hospital is constantly offering its patients a wide range of the most updated diagnostics and treatment services including chemotherapy, radiotherapy, surgery, bone marrow transplant, multidisciplinary clinics, physical rehabilitation, socio-psychological care, palliative care, survivorship care, and in-house schooling.
Not only is this project attempting to increase the childhood cancer survival rate in Egypt from less than an estimated 40% to the Western rates of 75-80% overall survival, but it is also attempting to create a new system of healthcare where management and treatment utilizing the most scientific approaches practiced today.
The journey of 57357 and NSM+:
We have cooperated for 7 years in a row, through thick and thin times. together we managed to concur many opticals and reach great milestones.
Summary of our success story:
Now is the time to let the numbers do the talking:
Comparing 2021 to 2020,
– The total budget spent decreased by 20%.
– Meanwhile, Donations total value increased by 33%.
Regarding ROAS (Return On Ad Spend)
– In 2020: 6
– In 2021: 10.2
Long story short:
– Since 2019 till 2021 (2019,2020,2021), Donations amount has increased 100%.
